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LYST.COM

Influencer scavenger hunt around NYC for US Campaign

roles:
event manager: executed the logistic of the scavenger hunt by negotiating with vendors to use them as a stop on the hunt, as well as planning the route and managed the hunt throughout start to finish.
public relations: pitched the campaign to media outlets.
social media/marketing manager: Communicated and negotiated with the influencers who participated in the hunt. Also, came up with marketing ideas, including gorilla marketing around the city, partnering with artists, and other outlets to create marketing around the campaign.